CV Profile No.142783

Experience in the following industries :

• Consumer goods
• Distribution, selling, wholesale
• Marketing, communication, media

Professional experience

• Deputy Head of Sales and Distribution
• Wilmar Africa Ltd
• Since 01.2022
• • To assist the Head of Sales & Distribution to develop and implement activities that will ensure growth and profitability. • Develop annual and monthly volume and value-wise sales plan in alignment with the sales strategy. • Coordinate with Regional Sales Managers, Customer Service, and Logistics teams in delivery management. • Liaise with the marketing team to ensure effective sales promotions strategies are developed and implemented. • Maintain accurate data and forecasts within the Salesforce. • Manage customer relationships and interactions through all stages of the sales cycle. • Build, execute and maintain territory plans. • Ensure adherence to the credit policy to ensure timely collection of dues in alignment with the credit limits.

• Senior Sales Manager
• Wilmar Africa Ltd
• 05.2020 - 12.2021
• • Redevelop the Greater Accra Region to ensure growth and profitability. • Continue to ensure the growth in the Northern sector. • Implement and ensure excellent execution of all sales strategies, and Ensure 100% compliance of all Journey Plans. • Manage all regions and customers to achieve all targets in both regions. • Manage all outlet types to ensure growth, and implement all trade terms to the latter • Identify opportunities for growth. • Recruit, retain and motivate a winning team and providing coaching and mentoring to team. • Manage activation teams to ensure high availability and visibility.

• Regional Sales Manager - Northern Region
• Wilmar Africa Ltd
• 05.2019 - 05.2020
• • I brought the region out of its negative growth to be a positive contributor to the business. The Northern Region is currently the number one contributor to our soap business. • I again spearheaded and collaborated with the product development team to come out with EAZZY lAUNDRY BAR SOAP and POWDER, and successfully launched it onto the market. • I identified opportunities, tapped into it and managed to get our partners to invest in the region to ensure growth. • I piloted a re-distribution system and later fully implemented it. • • I recruited, trained, mentored and raised Two Territory Sales Managers and Three Territory Sales Supervisors. • Three of the Region’s Distributors won all the Three Awards for the Best Upcoming Distributors, and Two also won the 1st and 2nd Runners Up for the Soap Category awards in 2019, six months after I took over. • Again, for the first time in the region’s history, the Best Territory Sales Supervisor award came to the region in 2019. The region by then had no Territory Sales Manager. • I won the Best Regional Sales Manager for West/Central and Northern Regions in 2019.

• Regional Sales Manager - Eastern/Western/Central
• Wilmar Africa Ltd
• 06.2015 - 05.2019
• Achievements: • I successfully re-designed, re-demarcated and developed the West, central & Eastern regions to expand the business and increase growth. • I again identified opportunities and managed to get our distributors to invest in to increase growth. • I restructured the region to re-classify the status of our various partners (Super Distributors, Distributors, Wholesalers and Direct Buyers) • I implemented a re-distribution system in the region. (that is currently the best in the company’s operations) • I designed a strategy to promote and sell the company’s vegetable sachet oil. (The region is still the best contributor of the oil sachet business, which is the most profitable SKU). • During my time the region was named “The Saviour Region”, because the region was able to absorb the deficits from the other regions who were not able to achieve their targets. • I provided coaching, training, counseling and mentoring to team to the team. And was able to raise Two Regional Sales Managers, and Three Territory Sales Supervisors. • I won the following awards:  Best Regional sales Manager, West/Central/Eastern Region – 2018  1st Runner-Up, Best Regional Sales Manager, West/Central/Eastern Region – 2017  Best Regional Sales Manager, West/Central/Eastern Region – 2016

• Head of Sales and Marketing
• Bayswater Industries
• 01.2015 - 06.2015
• Achievements: • I spearheaded the registration process of the company’s products (MR. CHEF SEASONING CUBES & POWDERS) with the FDA. • I designed the Route-To-Market system for the company. • I also developed the Sales & Marketing objectives by forecasting and developing annual sales quotas for all regions and territories. • I successfully launched MR. CHEF Seasoning Cubes onto the Ghanaian market. • I developed and implemented national sales programs by developing field sales action plans. • I also recruited and trained the entire sales staff. • I recruited the distributors and Wholesalers.

• Acting Head Of Marketing
• Cadbury Ghana (Mondelez Intl)
• 03.2013 - 12.2014
• Achievements: • I successfully launched CADBURY HOT CHOCOLATE (3 in 1) onto the Ghanaian market. • I streamlined, monitored and audited advertising campaigns that helped cut out a lot waste. • I guided Media Agencies to develop our media campaigns. • I managed, trained and coached the brand team to deliver on all marketing key performance indicators. • I analysed consumer information to generate relevant insights as a source of information for the development of our brand. • I also developed and leveraged a strong customer relations with agency to deliver a single minded focused integrated marketing communication for our brands. • I effectively measured and evaluated of all key marketing activities. • I also provided input into development of the commercial strategy for the business.

• Brand Manager - Nescafe
• Nestle Ghana Ltd
• 01.2010 - 03.2013
• Achievements: • I planned, designed and created brand plans that contributed actively to change the Sales and operational well-being of the Nescafe brand. • I designed and implemented branded programmes including advertising, promotions, merchandising and publicity on due dates, design and source appropriate materials in line with consumer and customer strategies and sourcing policy that helped changed the consumption of coffee drinking in Ghana, Liberia and Sierra Leon. • I continuously monitored, brand sponsored programmes, campaign exploitation on Radio and TV, which ensured value for money. • I also worked in Partnership with Agencies (creative, production, outdoor, Sampling etc) to ensure that all Brands communications contributed to enhancing the Brands and company’s image. • I analysed consumer information to generate relevant insights as a source of information for the development of our brand. • I spearheaded the Innovations & Renovations which resulted in the re-launch of NESCAFE BREAKFAST (3 in 1), and NESCAFE 50g TIN in Ghana. • I grew a Three Million Cedi (GHS 3M) business in 2010 to a Twenty-Five Million Cedi (GHS 25M) in 2012. • I also designed and implemented a new Sampling Module called Self-Financed Sampling (SFS), which was very effective, but a low-cost strategy. • In collaboration with the agency we developed a jingle for Nescafe Breakfast that got nominated in 2012 as the BEST RADIO JINGLE by CIMG.

• Sales/Marketing Manager
• Piccadilly Biscuits Ltd
• 06.2008 - 12.2009
• Achievements: • I re-designed the territories which increased our customer base by forty-eight percent (48%). • I also spearheaded an expansion programme which increased from the initial four (4) regions to seven (7) regions. • I also designed and implemented an effective and efficient RTM. • I again instituted proper sales practices like proper documentation, fine-tuning of sales vans operations, and sales budget preparation. • Customer and brand monitoring, gathering of intelligent reports systems were put in place. • I constantly exceeded sales target was month after month.

• Assistant Key Accounts manager
• The Coca-Cola Bottling Comapny Ltd
• 06.2002 - 05.2008
• • I effectively supervised the activities of salesmen and Business Developer to achieve our sales budgets consistently for 2006 and2007. • I initiated, redesigned and implemented a new routing system for the Key accounts section. • We were able to expand our customer base by 37% at the close of 2007. • I led the Key Accounts sales team to successfully and constantly achieve our sales Budgets. • I initiated and implemented the concept of pre-selling for the Key accounts section in 2003. • Improved our orders deliveries to our customers significantly. • I won the Best Worker Award in 2007.