CV Profile No.64287

Experience in the following industries :

• Agriculture, fishing, aquaculture
• Chemistry, petrochemistry, raw materials, mining
• Consumer goods
• Environment, recycling
• Marketing, communication, media

Professional experience

• Marketing Strategy Consultant
• Freelance
• Since 07.2017
• Highlights: • Taking responsibility for brokerage marketing • Building awareness around the brand and a positive reputation • Establishing marketing strategy • Establishing guideline manual for rental/ sales • Analysing and investigating price, demand and competition • Devising and presenting ideas and strategies • Promotional activities • Compiling and distributing financial and statistical information • Writing reports • Organising events and product exhibitions • Monitoring performance • Managing campaigns on social media

• Head of Marketing
• PSI, Abu Dhabi
• 01.2013 - 02.2017
• • Oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns • Keeps of In line with the need to keep the brand in front of the target audience • Manages press relations, speaking engagements, special events and community outreach activities • Taking responsibility for brokerage marketing means keeping many irons in the proverbial fire. • Meetings with team members, fellow company executives, sales associates and branch managers are crucial in order to build awareness around a brand and build a positive reputation. • Exploring product lines, communicating with vendors and meeting with media outlets. And keeping communication channels open. • Traveling offsite to businesses or partner offices with little notice in order to brainstorm an advertising campaign or address a legal issue. • Monitoring the smallest of details are considered — from colors, continuity, spacing, fonts, composition to copy — every detail where deliberate and geared to a targeted consumer group.

• Marketing Manager
• ZEI Investments
• 10.2010 - 01.2013
• • Search markets to identify opportunities for the opening event. • Produce detailed proposals for the grand opening (timeline, venue, suppliers, legal obligations, staffing and budget) • Manage the marketing budget • Secure the opening venue • Coordinate venue management, caterers, stand designers, contractors and equipment hire; • Organise facilities for car parking, traffic control, security, first aid, hospitality and the media; • identify and secure speakers or special guests; • Plan room layouts and the entertainment programme of the opening, scheduling workshops and demonstrations; • Coordinate staffing requirements and staff briefings; • Prepare delegate packs and papers • Liaise with designers to create a brand for the event and organising the production of posters, catalogues and sales brochures • Coordinate suppliers and troubleshoot on the day of the event to ensure that all runs smoothly • Oversee the dismantling and removal of the event and clearing the venue efficiently • Post-event evaluation (including data entry and analysis and producing reports for event stakeholders). • Communicate with target audiences and manage customer relationships

• Marketing Executive
• ABu Dhabi Media CO
• 01.2008 - 12.2012
• Highlights: • Provided support to Communication Director for implementation of communication activities • Holds the distinction of: o Providing administrative and logistic support to Communication Director o Developing awareness campaigns and coordinating for monthly newsletter o Functioning as a Project Coordinator for the majors event and exhibitions • Functioned as Project Manager for production of videos, reports and position papers • Involved in: o Gathering press clippings and issuing books o Organising photo library and overseeing activities pertaining to corporate communication inbox. o Ensuring effective distribution of marketing material o Organising and attending events such as conferences, seminars, receptions and exhibitions o Conducting market research such as customer questionnaires and focus groups