CV Profile No.79439

Experience in the following industries :

• Consumer goods
• Distribution, selling, wholesale
• Food-processing industry
• Marketing, communication, media
• Pharmaceutical industry

Professional experience

• Brands / Marketing Manager
• Poultrade Ghana Ltd
• Since 01.2016
• • Lead sales, client-relationship management, and emerging trends, and recommend new products and services. • Tracked new market and attended industry events to increase our clients base. • Negotiating for Gondola for maximum product display and visibility • Regular visits to the market to assess brand display, visibility and availability • Timely brand activations to create awareness and brand popularity • Develops sales presentations and provides reports based on information collected such as marketing trends, competition intelligence, new products, and pricing. • Monitors all aspects of a product life cycle, including long and short-term development and marketing. • Manages, develops, and implements marketing strategies and programs to maximize sales of the assigned brands. • Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brands based on research and analysis. • Evaluates product performance to help develop and update company goals and objectives. • Worked with, and establish a linkage between our external partners and our firm for effective transfer and delivery of our services. Achievements • Analyze B2B’s internal portfolio evolution to identify strengths and weaknesses. • Maintain regular liaison with Sales and Marketing to understand competitive position.

• Category Manager / Specialist
• MARKET DIRECT (A FINATRADE GROUP COMPANY
• 05.2015 - 12.2015
• • Develops sales presentations and provides reports based on information collected such as marketing trends, competition intelligence, new products, and pricing • Monitors all aspects of a product lifecycle, including long- and short-term development and marketing. • Stays abreast of trends in the marketplace to ensure the product’s competitive position. • Interfaces with managers and suppliers to determine the product’s future direction. • Manages, develops, and implements marketing strategies and programs to maximize sales of the assigned brands. • Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brands based on research and analysis. • Evaluates product performance to help develop and update company goals and objectives. • Advises sales team on any relevant product concerns. • Recommends changes to current product development procedures based on market research and new trends. Achievements • Developed and provided reports based on information collected such as marketing trends, competition intelligence, new products, and pricing • Managed, developed, and implemented marketing strategies and programs to maximize sales of the assigned brands.

• Marketing, Events & Promotion Manager
• SUCATRADE (FROZEN FOOD DIST.) - (A FINATRADE GRP), Tema.
• 05.2013 - 04.2015
• • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. • Prepare and negotiate advertising and event/promotion contracts. Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. • Gather and organize information to plan advertising campaigns.. • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. Achievements • Managed, developed, and implemented marketing strategies and programs to maximize sales of the assigned brands.

• Sales and Marketing Manager
• DELTA 3 INTERNATIONAL LTD,
• 10.2010 - 04.2013
• • Designed annual marketing plan along with the sales department which lists the activities to be done in order to achieve the organizational goals • Recruited, trained and mentored many sales and marketing executives to work as a team and achieve targets • Managed the budget of the marketing department by keeping checks on all of the marketing activities, are performed within the decided budget • Prepared the pricing strategy of the product • Interacted with media for promotion of the product and executed many other promotions for the products. • Conducted frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future • Taken charge of all participation and selection special products for display at promotional events and exhibitions

• Asst. Manager in Charge of Sales and Account
• SHELL GHANA LTD (CAPE COAST AND ELMINA), GHANA
• 11.2007 - 09.2010
• • Account: Keeping proper books of accounts such as preparation of monthly VAT Accounts, Social Security (SSNIT) contributions of the staff, PAYE (pay as you earn) of the staff to Internal Revenue Service (IRS),Auditing of the Revenues of the various Departments (Fore-Court Fuel Sales, Supermarket and Lubricants Sales and Services), Taking of Stock, • Assisting the manager in the day to day secretarial and administrative task • Sales: Charged with the role of planning and implementation of sales and promotional strategies that will increase sales and achieve the set target Achievement • In the area of Accounting, I was able to improve proper record keeping and executed my tasks with diligent such that the company faulted not in its dealings with the government agencies and departments and also with its suppliers and customers. • Stocking of the petroleum products and auditing of sales made the station never shorted of funds. • Diligent Bank reconciliation such that all lodgments and withdrawals were without an error. This put the station on a solid footing to deal with all its standing orders. Sales and profit margin were increase by 32 per cent within a year of my engagement. • In the area of Marketing, pragmatic sales strategies and promotions implemented to boost sales. This attracted the support of the management because lot our competitor’s customers were attracted and have remained loyal to date.